Does it really work?
A healthy dose of skepticism is probably a good idea on the
Web today. However, in the case of WebPosition Gold, we
believe we can put your mind at ease.
Achieving a high ranking on the search engines is the best
advertising "bargain" on the Web today. The reason
is simple: Millions of searches are done everyday. The
thousands of Web sites that appear near the top of those
search results essentially get free advertising. The visitors
coming to those sites are more likely to buy on average since
they were specifically searching for that product or service.
Therefore, you have a very low cost of advertising (free),
with a potential high rate of return, maximizing your
profits, while minimizing your risk.
The effectiveness of search engine marketing is not just
our own opinion. Third party surveys back us up on this claim:
According to a study by WebCMO,
guess what the most effective advertising strategy was for Web
marketers?
Banner ads?
Print ads?
Spam mail?
Sorry, none of the above! The single most effective method of
generating Web site traffic are Search Engines followed
closely by Solicited or Opt-In Email.
The following scale demonstrates how each Web marketer in
the WebCMO survey rated the over-all effectiveness of the
following methods on a scale of 1 to 5, with 5 being the most
effective.
Search Engines 3.35
Solicited or Opt-In Email 3.34
Offline Advertising 3.04
Press Release 3.00
Banner Advertising 2.85
Discussion Forums 2.83
Sponsorships 2.61
Newsgroups 2.46
Strategic Linking 2.44
Spam 1.83
However, those Webmasters that found the search engines
effective must have known the secret: People must be able to
find you on one or more keywords when they do a search!
The WebCMO study is just one of many affirming the
effectiveness of search engine marketing. NPD Group found that
search engine listings create six times more
sales per visitor on average than banner ads!
OK, so the Web marketers find search engine marketing
effective you say? But if everyone wants to be in the top 10
positions, I'm never going to get there right? Wrong! In fact,
so many people make this assumption that they don't even try
to improve their positions in the first place. Or, most try
and tackle the process by hand and fail miserably. This leaves
a wonderful opportunity for those who really want to succeed,
and who are savvy enough to use the latest tools.
We've also found that over half the people out there don't
even know they need to submit their site, or if they know
enough to submit, don't even realize there's more they should
be doing. Therefore, of the millions of Web sites out there,
only a fraction of them are even trying to compete for those
top positions.
You might now say "WebPosition Gold sounds great, but
what if everyone discovers WebPosition and starts doing the
same thing?"
Well, we wish everyone would buy WebPosition, but sadly it
will be a very long time (perhaps never) before everyone
becomes that educated on search engines and actually acts
on that knowledge. The key is you have an opportunity right
NOW, so act on it by downloading the free
trial, and putting it to use to gain an upper hand against
your competitors. This is how you win in the business world.
By identifying an opportunity, and getting there first.
In addition, there are not just 10 or 20 slots everyone is
competing for as some people assume at first. Millions of
different searches are being conducted everyday. Target
multiple keywords and PHRASES that apply to your Web site's
content. You might find some words less competitive than
others and achieve top rankings quickly. Simply carve out a
niche for yourself to greatly improve the odds of your
success. This is basic "Marketing 101".
For example, if you are in the competitive category of
"travel" and find it too difficult to obtain a high
ranking on the word "travel", then create pages that
describe in detail one particular destination or activity.
Perhaps create a great page discussing "sailing in the
Caribbean" and then have WebPosition's Page Generator and
Critic help you optimize the page for that phrase. Most people
try to be specific in their searches today, otherwise they get
back thousands of pages that they aren't interested in. Take
advantage of that bit of knowledge.
However, don't take our word for it, see what our customers
have to say:
"It's about time I thanked you for such a fine product
as WebPosition and for your great MarketPosition Newsletter.
We introduced our rather haphazard real estate website about
8 months ago in an extremely competitive arena of real
estate websites. Remember, the Albuquerque, NM area is a
hotbed of high technology which attracts a very computer
savvy population. We are the home of Intel and Sandia
National Laboratories.
By applying your tips and using WebPosition to monitor
the effectiveness of our keywords, our simple home grown
website now ranks in the top 30 (and in many cases in the
top 10) for all our most important keywords. The volume of
serious e-mail inquiries from our site continues to grow
each month. We are able to compete on an extremely modest
budget with real estate sites created by professional
(meaning prohibitively expensive) website studios.
Thanks again for giving us this "secret weapon"
and thanks for your quick responses to my help requests over
the past few months."
Sincerely,
Charles Frady, REALTOR
http://www.imperial-group.com/
Think Charles Frady's experience was a fluke? Check out the
dozens of other testimonials
we've received from among our many customers.
If that weren't enough, the highly respected MecklerMedia
publication, WebDeveloper.com
reviewed WebPosition Gold for six months and concluded their detailed
review with:
"WebPosition Gold is a tool you really can't afford
to live without if you want to keep increasing your site's
traffic! So does WebPosition really work? In a
word...hellyes! "
WebDeveloper went on to give us their WebDeveloper Product
of the Year Award, and to mention that they as much as
quadrupled search engine traffic to their Web sites using
WebPosition Gold!
Feel free to check out other independent reviews
of WebPosition, with most giving WebPosition perfect 5 out of
5 star ratings!
The best way to prove WebPosition's value is to simply download
the trial free, or buy
it right now for just $149 and take advantage of our 100%
can't lose guarantee. You'll be glad you did.
